It takes talent to make the struggle to succeed seem effortless but that is the gift that separates artist like Richmond Cali’s Lawrence Dawson aka LAROO THA HARD HITTA from the everyday rapper while most are spending time trying to convince the masses of there hustle LAROO let’s his work speak for his effort. With seven cd’s under his belt the veteran hit maker still exudes a rookie-of-the year swagger. Laroo is the same rapper that brought you hood classics like Hood Journal and Fear no Fate which was on virgin records. Coming off the success of his past releases LAROO is back with a new cd and a new record label, He has join power house label SICK WID IT RECORDS /KOCH RECORDS. Laroo is riding high with success of his hit single’s 20 bricks which feature Tha Jacka and put me on with Matt Blaque. Laroo presents a very exceptional combination of street credibility, Boss CEO Status and social consciousness. Since starting his own company TIMELESS MUSIC INC. and now directing videos, he likes to use the term (bringing music to life) sets him apart from many of the other artist. The new release on Sick Wid It records (THE CORPORATION) has been getting rave reviews and has been receiving radio support (106KMEL, 94.9WILD) and all college radio thru out the country and two video in regular rotation on MTV2 and over 500,000 views of the videos, sets the bar for all artist to bring the real street element back to the bay area. Laroo is keeping busy with work on new projects mix tapes, directing videos and collaboration cd with artist like THA JACKA, KILLA TAY, TURF TALK AND MATT BLAQUE 2009.